KANSAS CITY, Mo. – The Mid-America Intercollegiate Athletics Association is excited to announce it has extended its partnership with BSN SPORTS as the league’s official apparel, equipment and merchandise company.
 
"We are very excited to continue our partnership with BSN SPORTS," said MIAA Commissioner Mike Racy. "We truly believe our relationship with BSN enhances the MIAA brand and enables the Association and our member institutions to be fitted with the best apparel and equipment for any competition.”
 
BSN SPORTS is the nation’s largest direct marketer and distributor of sporting goods to educational institutions and athletic league markets. The agreement includes numerous incentives for the conference office, with marketing and conference team store branding opportunities.
 
The contract extension includes the continuation of the MIAA Fan Store. MIAA fans can purchase conference apparel and accessories from brand favorites like Nike, adidas, Under Armour, The North Face, Lululemon, and more. Fans can visit the league’s team store at theMIAA.com/store.
 
“We’re excited to build on our current work with the MIAA as they continue to build on their 110+ year history of success on and off the field,” said Randy Nill, BSN Area Sales Manager. “Commissioner Racy and his team have been incredible partners and have helped us find the best possible solutions to serve the unique needs of conference program athletes, coaches and fans. We look forward to continuing this relationship and ensuring the best in gear and apparel for three more years.”
 
ABOUT BSN SPORTS:
BSN SPORTS is a leading distributor and manufacturer of sporting goods, apparel and equipment that serves more than 1,100 collegiate partners nationwide. With focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations at all levels of competition nationally since 1972. For more information, visit BSNSports.com.  
 
ABOUT THE MIAA: 
Established in 1912, the Mid-America Intercollegiate Athletics Association is one of the NCAA’s oldest and most successful athletic conferences. With 14 full-time members across five states, the association’s nationally acclaimed universities offer a balanced experience that challenges student-athletes academically, develops their athletic skills in high-level NCAA Division II competition, and enriches their overall health and well-being.